Orveon, the beauty collective behind brands Laura Mercier, BUXOM, and bareMinerals, is shifting its focus and betting big on e-commerce. Since acquiring the three brands almost two years ago, online sales now account for nearly 37 percent of total revenue. In this video interview, Brinn Garner, chief revenue officer, U.S. at Orveon Global, discusses the business, her role at the company, and why Orveon is allocating significant resources to growing its e-commerce businesses. She details the steps the company has taken to drive more traffic to its websites as well as improve the e-commerce shopping experience for its customers, and the results Orveon has seen from those efforts. Garner shares the shopping behaviors that she's seeing from customers across Orveon's portfolio of brands, and details how the beauty collective can sustain the growth it has seen in its e-commerce business going forward.
Brinn Garner, chief revenue officer, U.S. at Orveon Global, oversees the brands’ U.S. business and teams and is responsible for driving the collective’s strategic and profitable growth for the future. She joined the Orveon Global team day one in December 2021. Garner has 20-plus years of premium beauty industry experience leading teams and companies as they scaled from small to large, and large to larger.