Today on Total Retail

The shapewear brand SKIMS announced it is debuting a men's line with apparel such as briefs, boxers, tanks and tees on Thursday. The menswear launch campaign will feature 2022 NFL Defensive Player of the Year Nick Bosa, who plays for the San Francisco 49ers; Neymar da Silva Santos Junior, who plays for the Brazil national soccer…

Orveon, the beauty collective behind brands Laura Mercier, BUXOM, and bareMinerals, is shifting its focus and betting big on e-commerce. Since acquiring the three brands almost two years ago, online sales now account for nearly 37 percent of total revenue. In this video interview, Brinn Garner, chief revenue officer, U.S. at Orveon Global, discusses the business, her…

If you happened to be walking on New York City’s High Line Park the weekend of September 16 and 17, you likely recall the unusual and striking promotion from American Eagle that took over three of the public spaces in the park. The Gen Z-focused jeans company surprised and delighted consumers with dozens of jean-clad,…

In today's dynamic business landscape, small businesses are facing many challenges as they gear up for the holiday season. This season can make or break a retail business, especially with consumers less loyal than ever before. The current economic turbulence has left many entrepreneurs wondering how to formulate effective strategies for maximizing sales this holiday…

According to the National Retail Federation (NRF), retail crime led to over $112 billion in losses in 2022, up from $93.9 billion in 2021. The NRF also reported that the average shrink rate for retailers increased from 1.4 percent to 1.6 percent over that span, with organized retail crime (ORC) cited as one of the…

Overstock.com, Inc., which operates as Bed Bath & Beyond, today announced that it will change its corporate name to Beyond, Inc. effective Nov. 6, 2023. The company will also transfer its stock listing from the Nasdaq Global Market (NASDAQ) to the New York Stock Exchange (NYSE) and change its ticker symbol from OSTK to BYON. Following…

As artificial intelligence tools go mainstream and companies look to harness their full potential, it’s logical for online retailers to integrate the technology into their selling strategies. E-commerce already offers key benefits around data collection, and AI’s capabilities promise to make vendors smarter and more agile in improving their approaches. However, that doesn’t mean that…

It’s officially fall 2023: leaves are turning, festive lattes are brewing, and retailers everywhere are bracing themselves for the holiday onslaught. Even in the best years, it’s a stressful time for retailers, their employees, and shoppers alike. There’s no telling exactly what this season will hold. Indeed, any retailer that knows what’s going to happen…

Online shoppers rely on product content to make their purchase decisions. In fact, 70 percent abandon their carts due to low-quality product content or a lack of content entirely. The key to decreasing abandonment rates and closing sales? Compelling product detail pages (PDPs). A PDP houses all product content on an e-commerce site and gives…

Nearly four years on from the COVID-19 pandemic, the retail industry continues to face challenges, specifically with labor shortages. Statista research shows that since the pandemic, the rising U.S. retail employment numbers have had a sharp decline, which is expected to continue, with U.S. retail staff predicted to have 500,000 fewer employees by 2026 as…